Master's programme in Visual Communication

120 credits, full-time studies, daytime

A norm creative Master's programme in visual communication with a focus on your own work.

Vidar Francke, Visual Communication, graduated 2021.

How to apply:

1. Apply for the programme at Application is open during the period 1 December 2022 - 16 January 2023.

2. Specific requirements to Qualifications to certify the entry requirement (see above) must be availble at no later than 1 February 2023.

3. Upload applicant assignment to Files to participate in the selection are uploaded electronically via Konstfack's website during the period 15 December 2022 - 16 January 2023. These files will be used in the selection between eligible applicants.

Important dates

1 December 2022: Online application ( open. 

15 December 2022: Portal to upload applicant assignment ( open.

16 January 2023: Application and applicant assignment deadline.

1 February 2023: Qualifications to certify the entry requirements, and payment of application fee or certification of fee exempt status must have reached University Admissions.

February/March 2023: Assessment of applicant assignments + prospective interviews.

30 March 2023: Notification of selection results (

28 August 2023: Course start

During two years you will be given the opportunity to challenge and deepen your graphic design and/or illustration practice in relation to broader social, cultural and economic contexts. With a take-off point in norm criticality, we study how identity, norms and borders are formed through the landscape of visual communication and how artistic methods can be developed to expand your own practice as well as the field.

Through supervision, seminars, feedback, workshops and lectures alongside teachers who are active within the field and gained documented knowledge and experience of norm creative practices, this programme makes a unique collaborative environment where your own work is in focus for discussions and processes of making.

Norm criticality involves the highlighting of power. For instance it implies to make visible and question norms that construct and support discriminatory attitudes and practices. Norm creativity embodies the aim to transform norm critical analysis into practice. An early definition of this concept is found in the book Normkreativ, Settings/Premiss förlag, 2014.

Specific requirements
Bachelor's degree of Fine Arts (equivalent to a Swedish bachelor's degree of at least 180 credits), or the equivalent. Proficiency in English equivalent to Swedish upper secondary school course English 6/English B. Read more about requirements and selection here.

The selection is made on artistic grounds and is based on assessment of artistic portfolio, project proposal and interview. Read more about requirements and selection here.

Communicative skills within the context of visual communication are prioritised in the selection.

Language of instruction
All teaching, tutoring and examinations are in English.

Degree of Master of Fine Arts in Visual Communication

Applicant assignment for the 2023 autumn admission

Each applicant submits one (1) PDF file containing a maximum of ten (10) pages. Your portfolio must contain the following three (3) compulsory sections if it is to be considered complete.

Section 1: Table of contents (page 1)
Page 1 should contain a table of contents listing all the images in the document, including your declaration of intent.

The table of contents should function as a clear summary of the samples of your work with thumbnail images (about 3x3 cm.) of all the works as well as your statement of intent. The table of contents is used when the applicant assignments are discussed by the selection panel.
For this reason, we also ask you to make visible to the viewer in which context the work has been produced. For example, if it is a self-initiated job, a school assignment or a work assignment, as well as your role in the work process.
If any of your work samples have been published in any language other than Swedish or English, we ask you to briefly summarize the project in a caption or in the table of contents.

Section 2: Your own selection of works (pages 2-8)

You should present your own selection of your works on pages 2–8 of the PDF file. The absolutely maximum number of images/films is twenty (20), which can, for instance, be divided between a number of different works.

One film counts as one image.

State your name in the top left-hand corner of each page. Your selection represents your work in the way that you yourself would like to view it. All of the samples may be made using any technique you choose. Arrange your images/films any way you like.  Films are represented in the PDF file by one still from each of them and the title.

Section 3: Declaration of intent (pages 9-10)

Pages 9-10 in the PDF file will contain your declaration of intent. Give a brief description/visualisation to summarise your project, a question or questions that you would like to work with, develop and study in greater depth within the framework of your Master’s programme. The declaration of intent should not be viewed as a binding document but should give a clear image of your practice and in what way(s) you can see it being challenged or enhanced. The declaration of intent should fit into two(2) A4 pages and comprise ca 2,000 characters including spaces.  These two (2) pages should allow room for any visual references you may need.

Page format for the PDF file

Each applicant must submit one (1) PDF file containing a maximum of ten (10) pages. The page format must be A4 landscape format.

• Page 1: table of contents including any explanatory captions.

• Pages 2–8: five (7) pages with your own choice of works.

• Pages 9–10: two (2) pages that consist of a written statement of intent.  

Film, videos and animations

IF you submit film, video material and/or animations they must have a total length of no more than 15 minutes altogether. Submit a brief synopsis/trailer or an excerpt if your films are longer.

Technical specifications
It is important for all applicants to comply with the technical specifications below so that we can assess all the portfolios correctly.

Singe files should not be larger than 300MB. In total your portfolio must not exceed 500MB. 

File format for PDF files

Page format for the PDF files: A4 landscape
Colour coding: RGB

The PDF files must NOT be password protected.
Give the PDF file a name using the format “Firstname.surname.pdf”

File formats for film, video and/or animations

AVI, MOV or MP4 (H-264 compression)
Maximum resolution: 640 x 480
The table of contents on page 1 should clearly state the title, format and length of each film.