Master's programme in Visual Communication

120 credits, full-time studies, daytime

A norm creative Master's programme in visual communication with a focus on your own work.

Vidar Francke, Visual Communication, graduated 2021

How to apply

1. Apply for the programme at Application is open during the period 1 December 2023 - 15 January 2024.

2. Specific requirements to Qualifications to certify the entry requirement (see above) must be availble at no later than 1 February 2024.

3. Upload applicant assignment to Files to participate in the selection are uploaded electronically via Konstfack's website during the period 1 December 2023 - 15 January 2024. These files will be used in the selection between eligible applicants.

Important dates

1 December 2023: Online application ( open. 

1 December 2023: Portal to upload applicant assignment ( open.

15 January 2024: Application and applicant assignment deadline.

1 February 2024: Qualifications to certify the entry requirements, and payment of application fee or certification of fee exempt status must have reached University Admissions.

February/March 2024: Assessment of applicant assignments + prospective interviews.

21 March 2024: Notification of selection results (

2 September 2024: Course start.

During two years you will be given the opportunity to challenge and deepen your graphic design and/or illustration practice in relation to broader social, cultural and economic contexts. With a take-off point in norm criticality, we study how identity, norms and borders are formed through the landscape of visual communication. Through this process norm creative and practice based methods are developed to expand your own practice as well as the field. This programme provides a unique collaborative environment through supervision, seminars, feedback, workshops and lectures alongside teachers who are active in their fields. During the programme your own work is in focus through processes of making and discussion.

Norm criticality involves the highlighting of power. For instance it implies to make visible and question norms that construct and support discriminatory attitudes and practices. Norm creativity embodies the aim to transform norm critical analysis into practice. An early definition of this concept is found in the book Normkreativ, Settings / Premiss förlag, 2014.

Specific requirements

Bachelor's degree of Fine Arts (equivalent to a Swedish bachelor's degree of at least 180 credits), or the equivalent. Proficiency in English equivalent to Swedish upper secondary school course English 6/English B. Read more about requirements and selection here.

Selection and assessment of applicant assignments
The selection is made on artistic grounds and is based on assessment of artistic portfolio, project proposal and interview. Read more about requirements and selection here.

In addition to applying via, you must submit applicant assignments (portfolios/files)  to Konstfack's website. If you are applying for more than one programme at Konstfack, you must submit applicant assignments (portfolios/files) for each programme you apply for. Read more about how to submit work samples. 

Important information about your applicant assignments

The selection process takes place in two stages. The first stage involves the assessment of the applicant's submitted assignment and statement of intent, on the basis of their ability to express themselves artistically and to adopt an investigative and reflective attitude, as well as degree of independence in expression. We also evaluate technical proficiency and craftsmanship.

In the second stage, a number of applicants are invited to an interview where the applicant’s motivation for undertaking the programme, ability to reflect on their own artistic attitudes are discussed in relation to the previously submitted applicant assignment. Based on these criteria described, an overall assessment is finally made.

Communicative skills within the context of visual communication are prioritised in the selection.

Language of instruction
All teaching, tutoring and examinations are in English.

Degree of Master of Fine Arts in Visual Communication

Applicant assignment for the 2024 autumn admission

Each applicant submits one (1) PDF file containing a maximum of ten (10) pages. Your portfolio must be in English and contain the following three (3) compulsory sections if it is to be considered complete.

Section 1: Table of contents (page 1)
Page 1 should contain a table of contents listing all the images in the document, including your declaration of intent.

The table of contents should function as a clear summary of the samples of your work with thumbnail images (about 3x3 cm.) of all the works as well as your statement of intent. The table of contents is used when the applicant assignments are discussed by the selection panel.
For this reason, we also ask you to make visible to the viewer in which context the work has been produced. For example, if it is a self-initiated job, a school assignment or a work assignment, as well as your role in the work process.

If you have been using imagery generated through AI, or if have used any other type of AI technology, you should specify how you have used it and for which parts of the work.

If any of your work samples have been published in any language other than Swedish or English, we ask you to briefly summarize the project in a caption or in the table of contents.

Section 2: Your own selection of works (pages 2-8)

You should present your own selection of your works on pages 2–8 of the PDF file. The absolutely maximum number of images/films is twenty (20), which can, for instance, be divided between a number of different works.
One film counts as one image.
State your name in the top left-hand corner of each page. Your selection represents your work in the way that you yourself would like to view it. All of the samples may be made using any technique you choose. Films should be represented in your portfolio by one image from the film and its title. The actual films are submitted as separate files.

Section 3: Declaration of intent (pages 9-10)
Pages 9-10 in the PDF file will contain your declaration of intent. Give a brief description/visualisation to summarise your project, a question or questions that you would like to work with, develop and study in greater depth within the framework of your Master’s programme. The declaration of intent should not be viewed as a binding document but should give a clear image of your practice and in what way(s) you can see it being challenged or enhanced. The declaration of intent should fit into two(2) A4 pages and comprise ca 2,000 characters including spaces.  These two (2) pages should allow room for any visual references you may need.

Page format for the PDF file

Each applicant must submit one (1) PDF file containing a maximum of ten (10) pages. The page format must be A4 landscape format.

• Page 1: table of contents including any explanatory captions.

• Pages 2–8: five (7) pages with your own choice of works.

• Pages 9–10: two (2) pages that consist of a written statement of intent.  

Film, videos and animations

IF you submit film, video material and/or animations they must have a total length of no more than 15 minutes altogether. Submit a brief synopsis/trailer or an excerpt if your films are longer.

Use one of the following formats for moving images: MOV, MP4 or AVI
The films must be compressed using H-264 compression.
Single files should not be larger than 100 MB. In total your portfolio must not exceed 500 MB.
Give the files with films names using the format "Surname-First name-4.mpg", "Surname-First name-5. mpg" and so on.
The movie's title, format and length should be stated on the first content page.

Technical specifications
It is important for all applicants to comply with the technical specifications below so that we can assess all the portfolios correctly.

Singe files should not be larger than 300MB. In total your portfolio must not exceed 500MB. 

File format for PDF files
Page format for the PDF files: A4 landscape
Colour coding: RGB

The PDF files must NOT be password protected.
Give the PDF file a name using the format “Firstname.surname.pdf”

File formats for film, video and/or animations
AVI, MOV or MP4 (H-264 compression)
Maximum resolution: 640 x 480
The table of contents on page 1 should clearly state the title, format and length of each film.