The age that we are living in stretches back to the origin of human beings, irrespective of whether we are modern or not. In his book "The Savage Mind", Claude Lévi-Strauss explains that there are no fundamental differences in how we think between primitive peoples in the Stone Ages and ourselves nowadays.
This is of the greatest possible relevance to designers, even though the profession is generally associated with the modern scientific society. As a designer, one finds oneself in a forest clearing where the reworking of deeply-rooted problems, conceptions and materials is continuously being carried out. One creates events out of structures and structures with the aid of events. One is simultaneously a scientist and a Jack or Jill-of-all-trades.
Design highlights our need of meaningfulness, regardless of whether this meaning is shaped by our times or is something that reaches further back into the past. Our way of thinking is not new. What is new is how we make use of it.
Ivar Björkman, President
This is of the greatest possible relevance to designers, even though the profession is generally associated with the modern scientific society. As a designer, one finds oneself in a forest clearing where the reworking of deeply-rooted problems, conceptions and materials is continuously being carried out. One creates events out of structures and structures with the aid of events. One is simultaneously a scientist and a Jack or Jill-of-all-trades.
Design highlights our need of meaningfulness, regardless of whether this meaning is shaped by our times or is something that reaches further back into the past. Our way of thinking is not new. What is new is how we make use of it.
Ivar Björkman, President
